Generative AI & Cultural Production
A global perspective on AI and creative work.
We investigate the uptake of generative AI in the cultural industries — across five regions and beyond.
What we do
We study how cultural workers, media organisations, intermediaries, and governments are adopting generative AI — and what it means for the future of creative work.
Projects
Five field sites
Fieldwork spanning Asia, Africa, and Latin America.
News spotlight
July 2025 · Amsterdam
Project launch: Global Perspectives on GenAI and Cultural Production
The network gathered in Amsterdam to launch the project and map the year of fieldwork ahead.
Read more →Featured publication
Generative AI and the Reconfiguration of Creative Labour: A Comparative Framework
Global Perspectives on GenAI Research Network · Working paper, Creative Labour & Critical Futures, 2025.
Read publication →Upcoming event
Event image
September 2025 · University of Amsterdam
Mapping AI in the Creative Industries: Methods & Fieldwork
A two-day methods workshop aligning fieldwork approaches across the research network.
Event details →